Stacck is a venture-backed startup based in Singapore that develops communications and task management tools (via mobile apps and software) for businesses with distributed staff.
I joined the company as User Experience Lead Designer. In addition to leading all design efforts across platforms, one of my key responsibilities was to conduct in-depth user research (user interviews, usability tests, prototyping, etc.) to help the company learn as fast as possible and iterate its products in a lean manner.
Adolfo Dominguez is a publicly-traded Spanish fashion group with over 500 stores globally, with ecommerce being its most relevant one.
I joined the company to lead the UX/UI team, and was in charge of strategizing, creating and executing all user interactions across digital selling channels.
One of the crucial goals was to strike a balance between a perfect user experience (aligned with maximizing order numbers, improving conversion ratios) and clean aesthetics which are a signature trademark of the company's brand identity.
EsLife is an online and mobile platform connecting clients with home cleaning professionals. The company’s goal is to provide clients with quality home cleaning services so that they can spend their time enjoying what they please. The platform was entirely revamped so as to ensure that booking home cleaning services was conducted in the simplest possible way and clients could access a private section where these could be managed.
Created wireframes based on user interactions with each of the pages. Structure based on 12 columns and 20 px vertical rhythm, thus making it easy and friendly to read and interpret while harmonising the on-page content.
Responsive design adapted to any device (desktop, mobile, tablet, etc.).
Designed both native apps (Android and iOS). Our goal was to offer users the best possible interaction experience given that 74% of traffic came from mobile devices. Designed various sequences and options for the onboarding process and conducted user interaction research. Prototyping carried out with inVision and Marvel.
Etnia cosmetics is a leading Valencia-based cosmetics manufacturer and distributor. For its ecommerce launch, we developed a store encompassing all of its products and with enough flexibility to enable more product and reference additions in the future. The website had to reflect the brand’s personality (created and defined by the prestigious Lavernia & Cienfuegos design studio) full of colour and strength, as it primarily targets teenagers and young adults.
Nest Hostels is a hotel chain that wanted to redefine their online image and presence. Various proposals were submitted for a usability study used in the creation of a new website. One of the guiding principles the client wanted to achieve was to have a clean aesthetic appeal while maintaining the colour coding for all the hostels (each hostel is named after a different colour). The website was aimed at a young and travelling crowd.
Puig, a leading Spanish cosmetics and perfumes manufacturer, needed an ecommerce site for its Carolina Herrera perfumes brand. The website had to transmit the key concepts associated with the brand: elegance, exclusivity and trendiness. The website consisted of a home screen, different listings with itemised product details and a shopping cart.
Vondom Events is one of the business lines Vondom, a leading Valencia-based furniture design and production company, operates in. With this new business line their aim was to organise events and rent out some of the company’s furniture. They wanted a very visually-appealing website that displayed all their furniture and also made it easy for prospective clients to contact them.
Autoescuela Balmaseda is a Madrid-based driving school that wished to differentiate itself and break away from the traditional and old-fashioned appeal of the driving school sector. A full update of their website and graphic image was carried out.
Conducted a full conceptualisation and art direction of an explainer video to be used on the corporate website as well as to publicise the driving school across social media and YouTube.